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Microstrategy Incorporated has unveiled a bold plan to raise $1.75 billion through a private offering of convertible senior notes, doubling down on its commitment to bitcoin investments.
Business Intelligence Firm Seeks $1.75 Billion in Private Offering to Continue Bitcoin Strategy
The business intelligence firm, Microstrategy (Nasdaq: MSTR), publicly listed and based in Virginia, is set to offer these notes, which mature in 2029, exclusively to institutional investors under Rule 144A of the Securities Act. The notes, carrying no regular interest, may also come with an option for investors to acquire an extra $250 million.
Proceeds from this initiative are earmarked for bitcoin (BTC) purchases, cementing Microstrategy’s status as a top corporate bitcoin holder. Earlier the same day, the company announced the acquisition of 51,780 bitcoin, boosting its holdings to an impressive 331,200 BTC—worth billions at current market rates.
These notes offer investors the flexibility to convert into cash, Microstrategy’s Class A common stock, or a mix of both, as determined by the company. Starting in 2026, Microstrategy retains the right to redeem portions of the notes, provided at least $75 million remain in circulation.
Microstrategy continues to embrace a dual-pronged strategy—enhancing its enterprise analytics services while leveraging bitcoin as a treasury reserve. The firm describes this approach as a mix of operational precision and a long-term commitment to digital assets.
However, its heavy reliance on bitcoin subjects it to sharp market swings, drawing close scrutiny from analysts and investors. The offering remains unregistered under the Securities Act and unavailable to the general public. Microstrategy has highlighted that the deal’s outcome hinges on market conditions, with no assurances on its terms or timing.
This move reflects a growing trend among firms exploring cryptocurrency as a hedge or growth strategy. Microstrategy’s debt-driven bitcoin approach is seen by some as a daring gamble on the future of digital assets. Saylor and bitcoin supporters might describe it as a thoughtful and calculated choice grounded in bitcoin’s principles as a form of sound money.