The treasure hunt-themed competition offers a chance for users to win one of the 3 Bitcoins. The prize pool for the event is 134,454 dollars and is exclusively available for Better Beer customers.
According to the latest post by Better Beer, the company has hidden two marked cases in Australia. One mark is hidden in the case of BWS’ Zero Carb cans, and the second is hidden in Dan Murphy’s Zero Carb cans.
This is not Better Beer’s first rodeo in creating viral content for promotion. The company previously conducted a consumer competition, offering 100,000 dollars in cash to users. Nick Cogger, the CEO of the beer company, also talked about the development.
According to Nick, Better Beer has established a massive fan following in the past 18 months. It is all about having fun while breaking the norm within the community. Seeing how massive the virtually-led beer brand has become, everyone thought it would be a good idea to hide some virtual currency inside a beer can.
The event was originally planned for January. However, the plan was postponed due to BTC’s sudden crash. Since the currency is back to 44,000 dollars, it seems like a good time to start it, added Nick.
Given the huge market stature Better Beer has accumulated, the promotion will also help CoinSpot in accessing a new demographic. The platform is already gaining popularity among Better Beer users, who are looking for a detailed CoinSpot review to understand its services.
Moreover, Ray Oshtmuller, CoinSpot’s Head of Marketing, has also been heavily involved in the promotion. Thus, it is natural that CoinSpot is gaining market exposure on a significant level.
The ongoing promotion has picked up pace, and Better Beer expects it to grow even larger. The brand is expecting to sell more than 60,000 cartons of Beer via BWS and Dan Murphy’s during the promotion.