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Sandwich Shop Quiznos has teamed up with digital asset marketplace Bakkt Holdings to allow their customers to pay with the cryptocurrency. Quiznos will be using Bakkt App, the digital wallet service of Bakkt, to roll out the new crypto payment options in the coming weeks at several of its selected locations across Denver, including “the high-traffic Denver airport location.” Partnering with Bakkt will allow them to accept BTC directly at the point of sale and enable quick and seamless transactions, said Mark Lohmann, President of REGO Restaurant Group, which owns Quiznos, in a statement.
“As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal.”
Customers will have to download the Bakkt App, buy BTC, and use it to purchase their Quiznos meal. They will also get $15 worth of BTC as a reward. While starting with just a few locations, if the pilot performs well, this new capability can potentially be expanded to additional Quiznos locations across the country as well. Through this partnership, “we are... bringing bitcoin utility to the mainstream consumer market,” said Sheela Zemlin, Chief Revenue Officer at Bakkt. The crypto firm launched its consumer app recently, and at the end of March, the Bakkt App was released for iOS and Android. Initially, it supported about 200 different brands, including Best Buy, Starbucks, Fiserv, and others. [deco-beg-single-coin-widget coin="BTC"]