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Finance coach and market commentator Coach JV recently said big money is moving into XRP, calling it the asset he believes will stand out in 2026.
In his latest video commentary, Coach JV suggested that XRP has begun attracting institutional interest, presenting mainstream financial media coverage as evidence. According to him, discussions on CNBC show that large investors have already started paying attention.
Coach JV explained that a recent post he shared gained wide attention online. This post, which spotlighted the CNBC coverage on XRP, spread quickly because it aligned with what many investors already sensed about XRP’s new position in the market.
The market pundit emphasized that when major financial networks focus on an asset, the attention usually comes due to institutional activity, or “big money” interest, not short-term retail hype. To buttress his point, he played a segment from CNBC’s Power Lunch, which he called a signal that XRP has entered a new phase.
CNBC Power Lunch Calls XRP the Top Crypto Trade for 2026
In the CNBC Power Lunch segment, the host, Dominic Chu, called XRP the strongest crypto trade of the year. According to Chu, XRP had outperformed both Bitcoin and Ether, gaining more than 20% early in the year and growing into the third-largest cryptocurrency by market value.
Chu pointed out that large capital backed this move, introducing CNBC reporter Mackenzie Sigalos to explain what drove interest in XRP. Responding, Sigalos explained that during the market slowdown in Q4 2025, many investors moved into XRP ETFs.
This behavior contrasts with what Bitcoin and Ether ETFs witness, which often see inflows and outflows move directly with price. According to her, investors saw XRP as a less crowded trade with more upside potential.
Sigalos added that many investors bought XRP during the Q4 dip, expecting stronger percentage gains compared to Bitcoin and Ether. She said those expectations quickly proved correct during the first six trading days of January, when XRP delivered solid returns.
However, when the discussion turned to fundamentals, the CNBC host asked what practical use case supports XRP, noting that investors already understand Bitcoin’s and Ethereum’s ecosystems.
Coach JV stopped the video before the full response aired, but explained that the commentary pointed out cross-border payments as XRP’s main function. He highlighted this use case as a major reason institutions continue to show interest in the asset.
Coinbase Executive Says Institutions Progressed While Retail Panicked
Coach JV then shared a second CNBC clip featuring John D’Agostino of Coinbase. Notably, during the interview, D’Agostino discussed the gap between retail sentiment and institutional behavior in crypto markets. According to D’Agostino, retail investors have remained pessimistic while institutions and regulators continue to make steady progress.
D’Agostino explained that this has frustrated professionals working on the institutional side of crypto. He said regulatory developments and institutional adoption have moved ahead quietly over the past several months despite negative retail sentiment.
Speaking on this, Coach JV stressed that crypto now operates largely as an institutional market. He warned that retail investors often lose focus by chasing hype instead of recognizing how large institutions move capital.
Coach JV Shares His Investment Approach
The finance coach then advised investors to avoid emotional trading and ignore influencer-driven hype cycles. He warned that influencers often return during market upswings to promote new tokens, urging investors to stay away from those trends. According to him, lasting success does not come from chasing the next big idea.
Speaking on the approach he uses, Coach JV noted that it is similar to strategies used by Warren Buffett and Benjamin Graham. Specifically, the market pundit encouraged investors to study long-term value investing principles and apply them to crypto by focusing on strong technologies with fair prices, not weak ones with good prices.
Coach JV said XRP is his largest holding, confirming that he continued accumulating it while others sold. He said that the decision massively improved his family’s financial position.