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Widely followed $XRP community commentator Zach Rector warns investors to be cautious of misleading advice from some influencers amid a renewed meme coin frenzy.
In a tweet, Rector cautioned the community against falling for deceptive tactics influencers use to promote meme coins. Specifically, he highlighted a pattern where content creators claim to have sold their $XRP holdings in favor of lesser-known tokens or “shitcoins” as part of a ploy to gain attention and profit from unsuspecting investors.
3 Steps to Watch
According to Rector, these creators follow a predictable three-step strategy. First, they create FUD around $XRP to attract engagement, falsely claim they’ve sold their $XRP holdings, then aggressively promote a new, obscure coin.
Notably, after Bitcoin broke an all-time high this week, a new wave of meme coin frenzy has emerged. However, it is not from popular names like Dogecoin, PEPE, or Shiba Inu.
Ongoing Meme Coin Frenzy
In particular, the $BNB Chain ecosystem is currently leading the meme craze. The $BNB Chain’s recent meme coin surge has rewarded around 70% of over 100,000 traders with profits, according to blockchain analytics firm Bubblemaps.
One trader made $10 million, and thousands of others earned six-figure gains. In total, 93,228 traders profited roughly $516 million, while 39,934 lost $114 million.
The frenzy aligns with $BNB’s price rally and tokens inspired by Binance founder Changpeng “CZ” Zhao. “[It’s] $BNB meme szn,” CZ posted in response to the development.
To further emphasize the frenzy, $BNB Chain now dominates meme trading with the entire top 20 trending tokens tracked by DEXScreener. It completely knocked out Solana in on-chain meme activity.
#$BNB meme szn! 😆
I didn't expect this at all. And people keep asking me to predict the future… 🤷♂️
Keep building!
— CZ 🔶 $BNB (@cz_binance) October 7, 2025
With this momentum, $BNB is trading at an all-time high above $1,300, having surpassed $XRP in market cap ranking. Meanwhile, due to $XRP’s price stagnation, Tether’s USDT has also surpassed it.
Now it holds the fifth position in market ranking, down from third just a week ago. As a result, many have started to write off $XRP again.
$XRP Is Still Winning
Meanwhile, in response to $XRP’s ongoing lackluster performance, Rector highlighted that since the U.S. election in November 2024, $XRP has surged 488%, outperforming top cryptos like Bitcoin (83%), Ethereum (95%), and $BNB (136%). Based on this figure, Rector maintains that $XRP remains the leader of the current bull run.
Notably, $XRP’s performance over the last two months has been subdued and mostly bearish. Still, Rector insists it remains the best-performing major crypto since last year and that the time for the next wave is coming.
Ultimately, with meme coin frenzy regaining momentum, $XRP proponents like Rector urge investors to think twice before following influencers calling for an $XRP dump amid its current performance.