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$ZORA price is tracking toward a potential new $ATH after Coinbase CEO bought into one of its creator coins, adding fuel to the token’s bullish momentum.
- $ZORA price has rebounded from its $0.080 higher low and now faces resistance at $0.127 with potential to retest $0.14 and set a new $ATH.
- Brian Armstrong’s purchase of Balajis, one of Zora’s creator coins, has boosted traders’ sentiment on $ZORA.
- While the long/short ratio shows a slight tilt toward shorts, top trader positioning leans bullish as smart money bet on further upside.
Since its recent rally that peaked just below $0.15, Zora ($ZORA) price has pulled back to establish a higher low around $0.080, briefly undercutting the prior swing-high resistance-turned-support and slipping below the EMA 20. Notably, this marked the first break below that moving average since the July rally.
However, $ZORA price has now reclaimed the EMA 20, surging more than 30% off that low in a single day and holding most of those gains in follow-through sessions. Sharp rejection occurred at $0.127, marking it as a clear supply zone, while the 7 EMA on the daily chart is acting as a demand area.
RSI is at 60, indicating bullish momentum with room to run, while MACD bearish pressure is subsiding and a bullish crossover appears imminent. Market activity is also ramping up, with 24-hour trading volume surging 85% and open interest climbing 1.74% to $91.46 million.
Looking ahead, if $ZORA price can break above $0.127 with strong volume, it has a legitimate shot at retesting $0.14 and set a new $ATH.
$ZORA price tracks to new $ATH as Coinbase CEO buys one of Zora creator coins - 1">
What’s driving $ZORA price?
Beyond the bullish technical setup, $ZORA also gained a fresh catalyst yesterday when Coinbase CEO Brian Armstrong bought BALAJIS, one of creator coins within the Zora ecosystem. For context, all creator coins on Zora are paired with $ZORA itself, meaning any surge in demand or visibility for creator coins can drive direct buy pressure on $ZORA.
https://t.co/uJ9oxUr8I3 pic.twitter.com/LIZle2KZ6a
— Brian Armstrong (@brian_armstrong) August 23, 2025
In terms of sentiment as indicated in the derivatives data, the 24-hour long/short ratio sits at 0.9635, indicating a slight bias toward shorts. However, smart money seems to be betting on further upside as top trader positioning by position size remains skewed toward longs, with a long/short ratio of 1.5464, according to Coinglass data.