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During the first half of 2024, meme coins took the spotlight, captivating the crypto world with their quirky charm. However, the hype appears to be cooling off as we move into the latter part of the year. According to Google Trends, searches for “meme coins” have significantly decreased, and since May 21, the meme token market has seen a steep decline of more than $20 billion in value.
Meme Coin Craze Cools Off: Search Interest and Market Values Drop
Although BOME and MOG have been 2024’s biggest crypto winners so far, the enthusiasm around meme tokens is clearly waning. Google Trends gave the search term “meme coins” a peak score of 100 during the week of March 10-15, 2024. Today, that score has plummeted to just 22.
This week, the remaining strongholds of interest in meme tokens are Nigeria, Somalia, Kosovo, St. Helena, and Cyprus. Trending queries include “how to buy Solana meme coins,” “best meme coins 2024,” and “Solana wallet.” In addition to the drop in search interest from 100 to 22 since March, the meme token economy has also lost a substantial amount of value since May.
Historical data shows that on May 21, 2024, the meme coin market was valued at $59.62 billion. Fast forward to today, and that figure has dropped to $39.59 billion—a staggering loss of $20.02 billion in just 89 days. For instance, dogecoin (DOGE) was trading at $0.163 per coin in May, but it’s now down to $0.103. Dogwifhat was priced at $2.79 per WIF back then, and today it’s trading at $1.44. Even BOME has seen a sharp decline, from $0.01207 per coin to $0.006918.
While meme coins had a strong start in 2024, the second half of the year has been less kind to these tokens, whether they’re based on humor, celebrities, or presidential candidates. Losing $20 billion in less than 90 days is no small feat, and the future of the meme coin market remains uncertain. As Google Trends indicates, the once intense interest in this sector is now fading, with investors seemingly shifting their focus to other areas of the crypto market.