Tag Heuer Introduces NFT Option For Some Smartwatches

Tag Heuer, the Swiss luxury watch manufacturer owned by fashion giant LVMH, has added the option for its customers to display non-fungible tokens (NFTs) on the front of some of their watches. The launch of the new option was announced on Wednesday morning.

The move is being done in partnership with Ledger for owners of the Tag Heuer Connected Caliber E4 smartwatch. The watch will also be compatible with Metamask. The NFTs will appear as a hexagon with a cloud of particles moving across the image. The new update will be available to smartwatch owners free of charge through the Apple App Store or Google Play.

The company said it worked with NFT collections such as Bored Ape Yacht Club, CryptoPunk, Clone-X, and World of Women to develop this idea.

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