Rob Weiss to Direct First Cryptocurrency TV Show "Hold On for Dear Life"

Rob Weiss will executive produce and direct "Hold On for Dear Life," the first-ever series dedicated to modern cryptocurrency culture. The main character of the series will be a woman named Mel, who issues a token in memory of her missing best friend.

The show's creators are planning to release an ERC-20 token on Ethereum, and token holders will be able to receive a share of the profits from the show. The token sale will also fund the filming. The production of the series was scheduled to begin in early August.

"Hold On for Dear Life" is the first series to use the blockchain-based platform Sator and a decentralized app that allows users to earn NFTs, tokens and other rewards by watching TV shows.

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