Landry's Restaurant Group Will Present A Bitcoin Loyalty Program

Landry's Restaurant Group announced a partnership with cryptocurrency firm NYDIG on Tuesday. Through the partnership, visitors will be able to earn $25 worth of bitcoins for every $250 spent at the hotel conglomerate's restaurants. Landry's will also begin storing a portion of its corporate treasury reserves in bitcoins in the custody of NYDIG.

Landry's is known for running dozens of franchise companies including Morton's, Bubba Gump Shrimp Company, Rainforest Cafe and Palm. The company is owned by TV personality Tillman FERTITA, who is also the company's CEO.

Landry’s showed interest in the cryptocurrency space in April this year and then began accepting bitcoin payments at many of its restaurants. At the time, the company's CEO said:

"It’s amazing how simple a crypto transaction is, and it is here to stay."

NYDIG has also become an active player in the blockchain space, raising hundreds of millions of dollars in 2021 to create bitcoin-centric solutions for insurance, banking and clean energy.

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