Italian Bank Bets On FinTech To Attract ‘Digital Generation’
The Bank of the Emilia-Romagna region is working on a project to create a platform for the provision of financial services using FinTech in order to attract the digital generation of millennials. The development plan of the bank for 2019–2021 envisages an investment of 27 mln euros in IT development and promotion focusing on the target audience of the digital generation.
However, this is not just about automatic investment management. As part of the FinTech district project in Milan, BPER Bank is developing its own project — “open banking”. It constitutes a system of primary financial services, in particular, a system for transferring payments intended for the digital generation of millennials.
The strategic goal is to reduce branches and corporate reorganization: currently, the banking group includes five banks, and in 2021 there will be two of them — BPER Banca and Banco di Sardegna.
By Vsevolod Gnetii, Bitnewstoday correspondent in Italy
Image courtesy by Centroilcastello
Back to the list