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Gallup: 26% of investors are intrigued by crypto. But they are not buying it

30 July 2018 09:07, UTC
Daniil Danchenko

Crypto was going up and down and exploded with a supernova power, just to return back to the world of living like a phoenix. And bitcoin is one of the shiniest examples of that - with its bright rallys and up and downs, digital gold became one of the central themes of the regular Wells Fargo\ Gallup survey

Digital gold is a thing that everyone is talking about - tales and fables, scandals with everything surrounding made bitcoin a real legend. But that does not mean that it became mainstream. In fact- Mastercard CEO Ajaypal Singh Banga called cryptocurrency junk, only a couple of days after payment processing giant got a patent for cryptocurrency transactions via plastic cards

But crypto ins interesting for the people that think about investing, and you can’t deny it. According to the survey that back of Canada had throughout the previous year, amount of people, knowledgeable about bitcoin raised substantially. From 62% in 2016 to 83-89% in 2017. But that still doesn’t mean all that much - amount of people that like to talk about bitcoin is way smaller than the actual amount of its owners.

And Gallups survey is helping to understand why it’s like that - with a relatively modest amount of investors, containing astonishing 2%, amount of people that answered “intrigued by bitcoin but won't be buying it anytime soon” is very high - 26 percent.

And the cause of this is relatively simple. Lack of guaranteed income that comes along with high volatility equals an asset class incompatible with institutional investor aims. And lack of institutional investor means evident lack of money from the industry bigheads. Which overall leads to collapse since in the modern,”sharky” economy, it needs to constantly swim or risk  drowning

As practice shows, despite recent SEC refusal, regulators are not interested in the outright death of the crypto and making everything to lead it into the same light as traditional currency. Sec’s commissioner Hester Peirce is a good example of that as she openly criticised her colleagues for the lack of understanding.

But the thing is - pure investors seeing interesting potential asset but without well defined “economic ecosystem” that roaring financial see is a death zone for anyone aside from a couple super ambitious and cocky hedge fund managers. Private equity, real estate, and even hedge funds are all excellent alternative investments providing higher yields so far.

To sum this up. There is no answer to the question of “26%” in the Gallup survey, but it’s understandable to many complicated parts that essentially leads to the simple chain reaction - For “big money,” cryptocurrency lacks branding and a clear name. &As a result -they don’t trust it enough to put enough money in it to make a difference. Without them -retail investors and “Sons&daughters” will go. And eventually - the crypto industry will become a part of the mainstream.