Floki Inu (FLOKI) Officially Announces Partnership With Alfa Romeo F1 Racing Team

The team presenting the Floki Inu project has officially announced a partnership with the legendary Formula 1 racing team Sauber Motorsport, the driving force behind Alfa Romeo Racing Team.

The partnership is expected to help FLOKI capture the attention of the Chinese audience as driver Guanyu Zhou makes his debut in 2022 as the first Chinese athlete in Formula 1 alongside Valtteri Bottas. The Floki Inu team considers this step one of the most significant in the development of their project.

Formula 1 is broadcast in 170 territories with an average viewership of 87 million per race and a growing global audience of 1.5 billion. This means that through the partnership, the FLOKI brand will gain great awareness at a large potential audience – the FLOKI logo will be displayed on the rear fenders of both Alfa Romeo Formula 1 Team ORLEN cars throughout the 2022 season.

The partnership will also include the Alfa Romeo eSports team, bringing the FLOKI brand to digital footage as Formula 1 esports is the fastest growing sport on digital platforms and eFormula 1 has 23.5 million views on YouTube.