eBay Plans to Launch Cryptocurrency Payments to Attract Generation Z and Millennial Buyers

American e-commerce website eBay is likely to launch a crypto payment feature soon to attract more millennial and Gen Z buyers to its website. Currently, people between the ages of 18 and 49 make up the majority of crypto investors, as stated in reports. about research last year. The company is reportedly planning to make an official announcement on March 10.

Jamie IANNONE, CEO of eBay, spoke about the company's upcoming intentions in a recent interview with American financial publication TheStreet:

“We're not accepting crypto currently. On March 10, we're going to go deeper on all of these things, payments, advertising, our focus categories."

eBay has recorded an increase in NFT trading on its platform over the past year, despite the platform not officially announcing anything. eBay sees its future as a platform that buys and sells all kinds of goods, whether physical or digital.

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