From SEO to GEO: 5 Companies Redefining Visibility in the AI Era

Your brand’s visibility strategy is only as effective as your ability to control how AI systems discover, interpret, and recommend you. Crypto investors, institutional traders, and venture partners no longer stop at search results; they ask ChatGPT which exchanges to trust, query Perplexity about emerging blockchain projects, and rely on AI-generated summaries to shortlist platforms worth their attention.

In this environment, ranking for keywords is table stakes. The strategic question is whether generative AI engines choose to cite you at all, and when they do, whether that citation reinforces trust or introduces doubt. For crypto and fintech brands operating in reputation-sensitive markets where regulatory scrutiny, security concerns, and sentiment shifts happen overnight, this is not just a marketing concern. It is a strategic risk.

Generative engine optimization (GEO) addresses that risk by ensuring brands control their narrative before algorithms summarize it. The companies leading this transition treat GEO as the integration of reputation management, structured authority, and AI-era discoverability into a single, coherent discipline rather than a narrow technical tweak.

This article looks at five agencies, including Buzz Dealer, that show how the shift from SEO to GEO is unfolding in practice for crypto, fintech, and adjacent sectors.

1. Buzz Dealer — GEO-First Strategy for Reputation-Sensitive Brands

Website: https://www.buzzdealer.com

Buzz Dealer has been working at the intersection of discoverability, sentiment, and authority for years, well before generative engine optimization became a common term. The agency’s GEO-first framework starts from a simple reality: in reputation-sensitive markets like crypto, fintech, and healthcare, visibility without credibility can create more problems than it solves.

Core Approach

Buzz Dealer structures its GEO strategy around three connected pillars:

• Discoverability: Ensuring the right content assets exist when AI systems look for information about a brand, from explainer pieces and expert commentary to structured profiles and Q&As.

• Sentiment: Managing the balance of positive, neutral, and negative material so that AI-generated overviews reflect a fair and up-to-date picture instead of being skewed by old controversies or uncontextualized criticism.

• Authority: Building a proof layer through verified citations, knowledge graph alignment, and publishing partnerships on trusted domains, so that credible sources define the narrative instead of random forum threads or low-quality blogs.

Rather than treating GEO as a standalone service, Buzz Dealer uses it to connect Digital PR, online reputation management, and search strategy into a single execution framework. For a crypto exchange or fintech platform dealing with legacy search results, fragmented coverage, or mixed reviews, this means addressing immediate visibility issues and long-term authority architecture at the same time.

Best Suited For

Crypto exchanges, blockchain infrastructure providers, and fintech platforms where reputation, regulatory positioning, and stakeholder trust directly influence opportunity flow. Teams that want GEO tightly integrated with reputation management and communications strategy rather than isolated as a purely technical SEO project.

Other Companies Moving from SEO to GEO

The agencies below approach GEO from different starting points, but all reflect the same underlying shift: from chasing rankings alone to shaping how AI systems understand and present brands in complex categories.

2. Allison+Partners — Narrative-Driven Visibility Across Search and AI

Website: https://www.allisonpr.com

Allison+Partners is known for integrated campaigns that combine PR strategy, content development, and digital distribution. As AI search and answer engines become more prominent, the agency has placed greater emphasis on building narratives that remain coherent as they move from long-form articles into compressed, AI-generated summaries.

Approach

Instead of treating each placement as a one-off win, Allison+Partners works from a central storyline and builds a supporting content ecosystem around it. Articles, reports, and opinion pieces are structured with clear definitions, takeaways, and quotable explanations that AI systems can reuse safely. For companies in complex or technical spaces, this reduces the risk that generative models will over-simplify or misframe the story when responding to user questions.

Best Suited For

Mid-market to enterprise brands that need multi-channel communications support and want their thought leadership and campaign narratives reflected accurately in both traditional media coverage and AI-driven discovery.

3. Finn Partners — Integrated GEO Thinking for Growth-Focused Brands

Website: https://www.finnpartners.com

Finn Partners is an independent marketing and communications agency that has gradually built AI-era discoverability into its work for B2B technology and growth-stage brands. Drawing on its background in digital PR and strategic communications, the agency helps clients plan campaigns that show up consistently in news coverage, search results, and increasingly, AI-generated answers.

Approach

Finn Partners typically starts with market and stakeholder analysis, identifying the messages, proof points, and use cases that matter most to investors, customers, and partners. Campaigns blend thought leadership, expert commentary, and content programs with distribution strategies that align to natural-language queries. The result is a body of material that works both for human readers and for AI assistants answering category-level questions.

Best Suited For

B2B technology companies, SaaS platforms, and other growth-focused organizations that want strategic communications and digital PR that already account for AI search, without necessarily needing a pure-play GEO specialist.

4. Serotonin — Web3 Strategy and Narrative for AI-Era Discovery

Website: https://serotonin.co

Serotonin is a New York-based Web3 marketing and communications agency that works at the intersection of brand strategy, PR, and token narrative development. The agency has built a track record across some of the most recognized names in decentralized infrastructure, combining traditional communications with the kind of structured storytelling that AI systems can parse and reference.

Approach

Serotonin’s work starts with narrative architecture: defining what a project is, who it is for, and why it matters, then distributing that story consistently across industry publications, mainstream business media, and thought leadership channels. For generative engine optimization purposes, this coherence matters directly. The more consistent and structured a brand’s narrative is across credible, high-authority domains, the more reliably AI systems will represent it when users ask category-level questions about Web3 infrastructure or emerging protocols.

Best Suited For

Web3 protocols, DeFi platforms, and blockchain infrastructure projects that need strategy-level communications support, not just placement volume. Particularly well suited for teams planning token launches or ecosystem expansions where narrative consistency across both human audiences and AI discovery layers is a priority.

5. Luna PR — Web3 and Fintech Communications at Scale

Website: https://www.lunapr.io

Luna PR is a global Web3 and emerging technology agency that combines PR, branding, and communications for crypto, blockchain, and fintech clients. With experience across hundreds of projects, the agency focuses on building long-term visibility through consistent storytelling rather than one-off moments of attention.

Approach

Luna PR designs communications programs that span industry publications, mainstream business media, events, and online communities. For GEO-related goals, this breadth matters: the more coherent a brand’s presence is across multiple credible domains, the easier it is for AI systems to infer what the company does, which segments it serves, and how it should be positioned relative to peers. The agency’s work helps ensure that project announcements, thought leadership, and educational content all reinforce a clear, repeatable narrative.

Best Suited For

Web3 projects, crypto platforms, and fintech brands that need a communications partner with deep sector familiarity, broad publishing reach, and the capacity to maintain narrative consistency across regions and channels.

Choosing the Right GEO Partner for Your Crypto Brand

The agencies in this list share a common recognition that GEO is no longer optional for brands operating in complex, reputation-sensitive categories. What differs is where each one starts: some lead with communications strategy, others with sector-specific publishing relationships, and others with tightly integrated PR and content systems.

For crypto and fintech teams planning their next phase of growth, the practical question is not just who can improve rankings, but who can help shape how AI systems talk about the brand one or two years from now. Buzz Dealer tends to be a better fit for organizations that see this as part of their wider reputation strategy rather than a narrow SEO side project.