يتم تحميل فئة جديدة من الرموز المميزة لزيادة محتملة. تعمل رموز المعجبين، المرتبطة بفرق كرة القدم، على ربط نموذج أصول الميمات بالقواعد الجماهيرية الموجودة بالفعل.
أصبحت رموز المعجبين، وهي الأصول المرتبطة بأندية كرة القدم رفيعة المستوى، واحدة من الاتجاهات المتنامية في مجال العملات المشفرة. ارتفع نشاط التداول لفئة الرمز المميز من مستويات خط الأساس فيما يعتبره المحللون محورًا لفئة جديدة من الأصول.
بعد معاناتها من الاهتمام المحدود لفترة طويلة، ظهرت رموز المعجبين كمصدر نمو مهمل. إنهم يبدأون من قيمة سوقية منخفضة أقل من 300 مليون دولار، متخلفين كثيرًا عن سوق الميمات.
في الأسبوع الماضي، شهدت العديد من الرموز المميزة للمعجبين نموًا بمقدار 10 أضعاف في أحجام التداول، حيث تجاوزت 500 مليون دولار في 24 ساعة. شهدت معظم الرموز المميزة أيضًا ارتفاعات في الأسعار على المدى القصير.
لماذا تعود رموز المعجبين؟
أصبحت رموز المشجعين مشهورة خلال كأس أوروبا في صيف عام 2024. ومع ذلك، جدد النظام البيئي Chiliz جهوده لتعزيز الاعتماد في ديسمبر، مضيفًا تطبيقات إلى النظام البيئي.
أثارت رموز المعجبين الخاصة بنا حركة. 🌟
الآن، مع التطبيقات اللامركزية الجديدة على سلسلة Chiliz، نحن نربط الفرق الشهيرة وملايين المعجبين بـ Web3.
هذا هو SportFi في العمل. #ChilizChain ⚡️ $CHZ pic.twitter.com/DxR31UPRZ3
— تشيليز - سلسلة الكتل الرياضية ⚽🏆 (@Chiliz) 8 ديسمبر 2024
The project revamped its tokenomics, increasing the CHZ supply, with the goal of creating a SportFi sector based on already existing fan tokens. Chiliz also added a merch layer and additional perks, directly targeting already established fan token users.
After years of slow adoption, Chiliz set out on a social media mission to put more sports fans on-chain. It is using rewards, airdrops, and points mining to generate renewed interest among sports fans. The growing token activity is also drawing the attention of crypto insiders, who provided the increased trading volumes.
Fan tokens are also a replacement for celebrity assets, which often have brief successes before falling into obscurity. In comparison, these sports-inspired tokens are less exciting, with less susceptibility to aggressive pumps and rug pulls.
Binance started the sports fan token trend with a dedicated launchpad
Binance actively supported the issuance of fan tokens through a dedicated launchpad. Some of the tokens it supported include LAZIO, PORTO, SANTOS, and ALPINE. The exchange Binance Fan Tokens was also dedicated to boosting utility and organizing events for those assets, though most of the activities were phased out in the past few months.
Other assets use the Chiliz ecosystem, a long-running blockchain dedicated to sports fandom products.
Sports tokens were initially a relatively niche ecosystem and were meant to facilitate activities for the team and fans. Fan tokens helped in fundraising, incentives, community-building, and unlocking various tiers of privileges. They can also be used for voting or spent on NFT markets.
Outside their immediate utility, fan tokens are simply responding to hype, aiming to pump their still relatively low market capitalization. Still, they hold an advantage over memes – a long-running history, an identity, and limited incentives to rug pull. Their low volumes make them volatile, but they also have a higher potential upside during rallies.
Chiliz ecosystem hopes for a recovery
The recent altcoin rally lifted the value of Chiliz (CHZ) by 100%, from $0.06 to $0.12. CHZ is also starting to recover its trading volumes. A more active Chiliz ecosystem may also boost the adoption of Socios and its list of fan tokens. These types of assets have been around since 2019, with various levels of adoption.
Fan tokens also suffered during the bear market and disillusionment of 2022, as they became an afterthought for many clubs. However, the current bull market and emerging Web3 technologies have led to renewed demand.
The renewed interest in altcoins and memes is already reflected in search trends, with a sudden spike in activity at the end of November.
The other factor driving traffic to Chiliz is its emerging DeFi ecosystem. Chiliz holds just $16.68M in value locked, with emerging DEX and the Azuro prediction market. For now, fan tokens only have a hypothetical role in DeFi, but those assets are relatively reliable and can be included in additional pools.
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