Adidas Originals Partners With Coinbase and The Sandbox

Germany-based leading sportswear manufacturer Adidas announced a partnership with Coinbase. A few days ago, on November 22, the company tweeted about the collaboration with the blockchain-powered virtual world the Sandbox, writing about creating an "adiVerse" and what users and the company build together.

We’ve partnered with @coinbase.
Probably nothing.

— adidas Originals (@adidasoriginals) November 24, 2021

Although there is not known much about the project, Adidas's cooperation with crypto companies and entering the space officially indicates massive adoption and popularity.

Supposedly, Adidas will focus on NFTs and metaverse, especially taking into account that NFTs are used for ownership. The native token of the Sandbox, SAND has seen immense growth this month. In the last 7 days, the SAND price went up by over 76%, crossing the $8.5 milestone. The market cap of SAND stands at above $6.5 billion.

Amid the growing interest, another sports clothing giant, Nike is expected to enter the metaverse space. According to trademark attorney Josh Gerben, the company's recent trademark application shows that it plans to create and sell various virtual goods such as footwear, clothing, headwear, etc.