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Breaking: Elon Musk Shares Massive Earning Potential For Twitter's Content Creators


coingape.com 03 February 2023 17:06, UTC
Reading time: ~2 m

Twitter users that contribute content now have a reason to celebrate, as it’s likely that they will soon be able to start earning for the work they put in and for their creativity. On Friday, Twitter’s new CEO, Elon Musk, announced that content creators will soon start receiving a portion of the revenue generated by advertisements that appear in their reply threads.

Musk was quoted as saying:

Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads.

This also indicates that content authors whose threads attract the most advertisements on their replies will have the opportunity to earn an even larger chunk of the ad revenue. Musk stated, in reference to eligibility, that only Twitter Blue Tick subscribers will be qualified for revenue sharing if and when it is offered.

Musk tweeted that the new initiative will begin operating today, but no further information has been made public. And it can be pretty much guaranteed that a lot of the creators are now eagerly waiting with bated breath to find out what type of share they’ll get. Currently, YouTube provides producers a share of money equal to 55% of total earnings, while TikTok splits revenue equally with its artists.

Since the month of November, Musk has been discussing the creation of various revenue-sharing models for Twitter, however, there has been some uncertainty on when and how such programs would get off the ground. And, Musk being Musk, the 51-year-old business tycoon sent out the notification on the new program prior to any formal statement issued by the company’s communication channels.

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