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Instagram Expands NFT Feature to Creators Worldwide


blockworks.co 04 August 2022 17:15, UTC
Reading time: ~2 m

Meta is introducing NFTs to a fresh cohort of Instagram users worldwide. 

The tech giant and Instagram parent company said Thursday its digital collectibles push — rolled out to US users in May — is going global.

Creators and businesses in some 100 countries across Africa, the Asia-Pacific region, the Middle East, and the Americas will now be able to share their NFTs (non-fungible tokens) on Instagram. A spokesperson declined to comment on whether Europe is included. 

This feature allows users to connect a digital wallet, share NFTs and automatically tag both a creator and collector for attribution. 

Zuckerberg posted a “soon-to-be NFT” of his Little League baseball card to Instagram “in honor” of the expansion.

Instagram is also set to support Coinbase Wallet and Dapper Wallet connections in addition to the standing integrations of Rainbow, MetaMask and Trust Wallet. Creators may also post digital collectibles minted on the Flow blockchain, as well as Ethereum and Polygon.

“This milestone reflects Meta’s continued work to expand access to web3 technology through NFTs, and support creators who want to monetize their work and build community with their fans and collectors,” the company said in a statement. 

Meta recently outlined how the company is focusing on “rolling out more ways for creators to make money on Facebook and Instagram,” Zuckerberg wrote in a June Facebook post.

On Instagram, the aim is to facilitate branded content partnerships between creators and brands, according to the company. The platform plans to begin testing in-app payments, so brands could pay creators for branded content via the social media platform.

Users can also display and share digital collectibles as augmented reality stickers in Instagram stories. Snapchat has let its users create and share similar in-app effects for a couple of years. 

On Facebook, creators can give paying subscribers on other platforms access to subscriber-only Facebook groups. And those fans can show love to their favorite creators by sending stars — a digital good fans can buy.

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