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Matchbox Twenty Gift NFT Auction Proceeds To RADical Hope and Mental Health

NFT

blocktribune.com 05 April 2021 11:52, UTC
  
Reading time: ~3 m

RADical Hope has been selected by superstar band Matchbox Twenty as a charitable partner for the band’s first-ever non-fungible token (NFT) auction.

Matchbox Twenty is Kyle Cook, Paul Doucette, Rob Thomas and Brian Yale. The group has sold over 40 million records worldwide, and earned multiple chart-topping singles, countless accolades, including five GRAMMY nominations, four American Music Award nods, and the 2004 People’s Choice Award for “Favorite Musical Group.”

RADical Hope is committed to addressing America’s youth mental health crisis by building resilience in young lives. The Foundation was established in honor of Chris Martin, who died by suicide in 2017 while he was a junior in college. The Foundation works with proven, frontline engagement programs that deliver on its core priorities: connectivity, empowerment, emotional regulation, and engagement.

The auction of the multimedia, NFT token experience “Unwell”, dropped Thursday night, April 1st, at 8:20 EST on OpenSea.io during a live conversation on Clubhouse with Rob Thomas, Liz Feld, CEO of RADical Hope and Kevin Wong, Vice President of Communications at the Trevor Project. The Clubhouse was hosted by Jin Woo Yu aka WOLF x LION in the TALK NERDY TO ME club, with RADical Hope Honorary Chairman Larry Bossidy participating as a special guest.

Matchbox Twenty partnered with DFND, a creative agency and technology company, to deliver the “Unwell” NFT. The auction will take place until Monday, April 5th, 2021 at 8:20pm EST. The “Unwell” multimedia NFT includes: non-commercial licensing rights to the 27-second “Unwell” 1 of 1 multimedia experience; non-commercial licensing rights to High-Res digital images of the two original lyrics sheets, and the Rob Thomas signed proof of NFT as seen at the end of the “Unwell” NFT sheet of paper that Rob Thomas signs at the end of the video.

“What we’re really talking about is the mental health of our future generations. Who we’re going to be ten years from now depends on how we treat these people now,” Rob Thomas said on Thursday evening. “I think the Trevor Project and RADical Hope are pinpointing a very, very huge group that we might lose, if we don’t let them know how special they are and how normal they are. And so I just really, really think it’s great to be a part of being able to have a voice to that.”

“With this gift, Rob Thomas and Matchbox Twenty will help make the world well again for countless young people struggling with the everyday challenges of modern life,” said Liz Feld. “Sharing feelings of isolation and loneliness — in lyrics and conversation — is powerful medicine to those feeling profoundly powerless. For nearly twenty years, millions of listeners have identified with the message of ‘Unwell’. This gift from Matchbox Twenty to RADical Hope will support our mission to break the grip of emotional and social isolation that is hurting so many young people today. We are so grateful.”


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