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Shoe company Crocs is eyeing an NFT play, according to trademark application

NFT

www.theblock.co 14 January 2022 21:54, UTC
  
Reading time: ~2 m

Crocs, the popular shoe company, is looking to get into NFTs, according to a trademark application filed on January 11.

The application, first reported by CoinDesk, is marked for “Downloadable computer software for creating, managing, storing, accessing, sending, receiving, exchanging, validating and selling digital assets, digital collectibles, digital tokens and non-fungible tokens (NFTs).”

The filing is for “intent-to-use” basis, indicating that the brand plans to use it in commerce.

This news follows a larger trend of fashion retailers, and shoe brands, getting into NFTs. In December, Nike bought NFT collectibles startup RTFKT and Adidas netted some $23 million in sales after its first NFT drop, The Block reported in December.

Crocs did not respond to The Block's request for comment by press time.


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