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Netgear's Meural Smart Picture Frame Integrates MetaMask for NFT Display


decrypt.co 04 January 2022 12:07, UTC
Reading time: ~2 m

Consumer electronics manufacturer Netgear is integrating crypto wallet MetaMask into its Meural smart picture frame, enabling the device to display NFT artworks.

Unveiling the update at the Consumer Electronics Show (CES) in Las Vegas, Netgear announced that it will enable Meural owners to connect their MetaMask wallet to their smart frame and select NFTs held in the wallet for display. The integration is currently being beta tested, according to tech publication The Verge.

Netgear's Meural range includes a 15.6-inch photo frame (priced at $299.95) and the larger 21-inch and 27-inch Canvas smart frames (priced at $399.95 and $599.95, respectively). All three devices include 1080p displays and Wi-Fi. Users can display images and slideshows from their phone or tablet using an associated app or a MicroSD card, subscribe to curated collections of artwork, or purchase individual artworks via the Meural app.

With the upcoming crypto wallet integration, Meural owners will be able to connect to their MetaMask wallet through the Meural web platform and select NFTs to be displayed on the smart frame; these will appear alongside a verifiable QR code and metadata.

"It's not complex," Poppy Simpson, Netgear Meural head of product and content, told VentureBeat. "It allows digital artists to sell an original work."

Meural's NFT selection screen. Image: Netgear

This isn't the first time that Meural smart frames have been able to display NFTs.

In July 2021, Netgear partnered with NFT platform Async Art to add its artworks to the Meural art library, enabling users to view a curated collection for a $69.95 annual subscription fee.

However, that partnership didn't confer ownership of Async Art's NFTs on the Meural user, nor did it involve Meural users being able to display NFT art that they owned.

CES and NFTs

After several years in which the Consumer Electronics Show consigned crypto and blockchain technology to the back burner, CES 2022 has seen crypto again shoot to prominence in the form of NFTs.

Just yesterday, South Korean electronics giant Samsung made headlines announcing that its 2022 line of smart TVs would support NFT display alongside an NFT marketplace aggregator.

That's partly down to the explosion of interest in the niche over the past year—and the increasing amount of money pouring into the sector.

On the same day that Samsung made its announcement, NFT marketplace OpenSea recorded more than $243 million worth of Ethereum trading volume. At the same time, blockchain analytics platform DappRadar estimated that NFT trading volume in 2021 hit $22 billion, up from just $100 million a year earlier.


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