Back to the list

Hyundai Dives Deeper Into Metaverse with NFTs, Virtual Clothing and More


u.today 11 July 2022 14:21, UTC
Reading time: ~2 m

South Korea’s car giant Hyundai has dived deeper into the metaverse, according to a recent tweet posted by trademark attorney Mike Kondoudis.

According to its recent trademark application, the company plans to issue non-fungible tokens and publish NFT-related media content.

The company also plans to issue its own virtual fashion products such as clothing, footwear, sports gear, headgear, eyewear, sports equipment, works of art, pictures, and toys for virtual reality and simulation.

Virtual avatar and car images are also included in Hyundai’s latest patent filing together with downloadable image files featuring virtual cars for virtual reality.  

This is not Hyundai’s first foray into the NFT industry. In April, it joined other global automakers, including Mercedes-Benz, by issuing its own NFTs, but it went a step further than its competitors by creating a community-based collection.

Its recent release was accompanied by a short film that explains the "metamobility" concept.

Back to the list