The Sandbox Launches Largest LAND Auction Using GBM Protocol

The Sandbox has launched its largest LAND auction to date in partnership with GBM Auctions. The sale includes 110 LAND parcels and 220 avatars from 22 different intellectual property brands. This is the first time The Sandbox has held an auction before opening a public sale on its own platform, marking a change in its approach to digital land distribution.

The auction includes 80 standard LAND parcels, 26 premium parcels, and 4 estates. The estates — three 3x3 plots and one 6x6 plot — are only available through GBM Auctions and are not listed on The Sandbox platform.

The auction is being conducted through GBM’s “Win-Win” auction protocol, which allows all bidders to receive incentives, even if they are outbid. All bids are refunded if surpassed and include a small reward. This method also provides onchain price discovery and avoids issues like gas wars.

The auction began on July 15 and runs for seven days, ending on July 22. All assets are part of a primary sale and will not be available on secondary marketplaces during the auction period.

The Sandbox and GBM previously held a live discussion on X to explain the mechanics of the auction and promote the event. The collaboration highlights GBM’s growing role in distributing Web3-native assets using decentralized auction infrastructure.

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