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Nike sprints further into the metaverse with .Swoosh platform trademarks


finbold.com 22 November 2022 15:39, UTC
Reading time: ~2 m

As the cryptocurrency sector and blockchain technology continue to expand and advance, one of their segments captures the particular interest of the public – non-fungible tokens (NFTs) and the metaverse, the possibilities of which are being recognized by global brands, such as Nike (NYSE: NKE).

Indeed, on November 14, Nike filed three trademark applications for its .SWOOSH Web3 platform launched on the same day, including the ‘dotSwoosh’ name and logo, as revealed by a licensed trademark attorney Michael Kondoudis in a tweet on November 21.

With Nike in the first place, other top brands in terms of revenue from NFTs include Dolce & Gabbana, Tiffany, Gucci, Adidas, Time Magazine, Budweiser, and Lacoste, based on their performance on the Ethereum (ETH) blockchain, the latest Dune data shows.

Meanwhile, between January 1 and September 30, the number of NFT and blockchain-related trademarks in the United States exceeded 6,000, three times more than during the entire year of 2021. By comparison, only three trademark applications were filed in 2020.

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