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Walmart Enters The Metaverse Via Roblox

source-logo  cryptonews.net  + 2 more 27 September 2022 12:21, UTC
Anna Martynova

Retail giant Walmart has announced the launch of two new metaverses: Walmart Land and Universe of Play. The launch was scheduled for September 26th. Roblox, a metaverse platform that averages 52 mln daily users, is the home of the Walmart metaverse.

The two separate metaverses have many features designed for fun and interaction, bringing the best of Walmart to the metaverse. In addition, customers can freely access it from various systems such as PC, Mac, iOS, Xbox consoles and many more.

Both Walmart Land and Universe of Play are designed to attract a new generation of customers. The three most important features designed for Generation Z are Electric Island, House of Style and Electric Fest, as well as virtual avatar merchandise, a Ferris wheel to see the world from a bird's eye view. Universe of Play will be filled with the best toys over the year and will be accompanied by exciting games, sought-after rewards and virtual adventures.

Image: Walmart Inc

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