Whiskey in the metaverse as Jack Daniel’s files for virtual beverages trademark

More global brands are increasingly making inroads to leverage the perceived benefits of incorporating the metaverse and non-fungal tokens (NFTs) in their services. Consequently, global Whisky brand Jack Daniels is the latest entity to express interest in the metaverse with three trademark filings. 

In particular, the company filed for the trademarks on September 13, intending to sell NFT-authenticated media, virtual beverages, barware, clothing, digital wallets, and collectibles in the metaverse. 

The filing before the United States Patent and Trademark Office (USPTO) was confirmed by licensed trademark attorney Michael Kondoudis in a tweet on September 19. 

Part of the filing states that Jack Daniels seeks to provide downloaded computer software for providing information in the field of beverages and apparel. 

More brands embracing metaverse 

It is worth noting that Jack Daniels joins the consumer brands and individuals attempting to take a stake in the metaverse despite the sector being in an infancy stage. Standout brands to follow a similar path include chocolate manufacturer Mars Inc. which filed for an NFT trademark application for its popular brand M&M. 

Elsewhere, other food companies venturing into the metaverse, including McDonald’s and KFC, aiming to offer their products in the virtual worlds. 

Indeed, individuals are also making headway into the space led by basketball star Kevin Durant, who filed 26 trademark applications.

The increase by leading brands to embrace the metaverse is also highlighted by the total cryptocurrency-related trademark filings in the United States that have steadily grown in recent months. Between January 1 and August 31, 2022, the figure surpassed 3,600. Notably, 2021 filings stood at 3,516 for the whole year. 

Notably, the NFT and Metaverse sector is emerging as a crucial component for brands to interact and connect with their customers.