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Coinbase to Replace its Pro Service and Buddle it Under One Roof


blockworks.co 22 June 2022 23:29, UTC
Reading time: ~2 m

Major US-based crypto exchange provider Coinbase is ending a more than four-year run with its professional trader-focused platform in a move that will bring all of its crypto activity under one roof.

The provider said its Coinbase Pro service would be rolled into one unified account within the more novice-friendly Coinbase platform by the end of the year, according to a company blog post on Wednesday.

Proponents argue the Pro service had allowed more savvy users to circumvent fees charged from trading activity on the standard platform by booking a profit on Pro before sending their digital assets back.

“Many customers rely on Coinbase Pro and Coinbase.com for overlapping sets of features and often experience friction when transferring balances back-and-forth between the two products,” the company said in its post.

Features including staking, borrowing, dapp wallet, and the Coinbase Card have slowly been added over time to the standard platform but will now be available from a single platform balance.

Earlier this month, Coinbase announced it would be cutting 18% of its workforce, more than 1,100 people, in a bid to curb costs amid a declining market. The company also moved to rescind job offers for hundreds more.

A replacement service known as Advanced Trade, unveiled in November, will pick up the slack of Coinbase Pro where it will attempt to resolve “friction” by embedding it into the Coinbase mobile app and Coinbase.com platform.

Launched in May 2018, Coinbase Pro overtook Coinbase’s aging GDAX platform – also targeted toward sophisticated investors – in a revamp designed to attract traders and investors amid a heavily contested market for exchange providers.

The platform featured a completely redesigned interface, enhanced charting tools and simplified deposits and withdrawals. Coinbase said it will notify customers on when exactly it will end Coinbase Pro.


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