todaysgazette.com
The Litecoin Foundation has unveiled a Litecoin (LTC) Litecoin (LTC) purposely to refine its mission and vision.
Around November, the not for profit foundation saddled with the responsibility of advancing the adoption of Litecoin updated its brand guidelines, which is to be used by the community.
The guideline gives the currency Litecoin logo a new look by providing different colour schemes advance the vision and evolution of Litecoin digital currency.
While the logos are free for use, the new designs stands for a remarkable time in the history of Litecoin since it represents “new ambitions and the relentless drive to become globally adopted”.
With Litecoin’s excellent performance in the history of cryptocurrency especially in the merchant payment processes, exchange liquidity, network security among other things, the digital currency’s vision, which is to be “Silver to Bitcoin’s gold” has been working since.
Meanwhile, the new Litecoin blue logo will push the digital currency to the next phase of life since it captures the next evolution.
The design came from an Australian based talented and independent team ‘The Tokens Agency’.
According to the team, “the design goal aimed to better match how Litecoin looks to its values and the community it serves”.
“Compared with silver, the lighter blue is cool and refreshing. It’s modern, more trusted and user friendly. It still contains the spirit of the original, but, it’s an evolution and one that can scale across all platforms and have a global appeal (which the silver was hard to do). The italic font is deliberately clean, modern, and light.”
“The response to the Litecoin brand evolution has been incredible,” says Robbie Coleman, team member at The Token Agency.
“ As more people get exposed to it — and specifically the blue version we created for the UFC sponsorship — it has became apparent that the distinctiveness of the blue logo is well liked. For us, the blue illicits the notion of ‘trust’, which the community on reddit identified as important for Litecoin. It’s also the colour of calm and serenity, and as such inspires a feeling of security and safety. Plus it pops as an icon in wallets and on exchanges!”