todaysgazette.com
Zilliqa (ZIL) the popular smart contract blockchain platform has gotten a major boost as beverage giant PepsiCo revealed their satisfaction about marketing tests run on its platform.
PepsiCo partnered with top media agency Mindshare on a project dubbed Proton project which was aimed at identifying visible impressions from each marketing campaigns.
Mindshare revealed on its website on Monday that it had been working on the project alongside other partners which included MediaMath, Integral Ad Science, Zilliqa Research and Rubicon Project.
The Proton project had been launched last year and ran its first major trial in March within the Asia Pacific region.
The project utilized Zilliqa (ZIL) blockchain platform to run a systematic end-to-end supply chain management. This supply chain management was used in comparison with a controlled budget to test the efficacy of blockchain technology as a marketing tool.
Mindshare revealed that the smart contracts recreated impressions that made it possible to make comparisons with different data sources with payment information. The payment operations was carried out using the internal Native Alliance Token (NAT) in real time.
As a result, the marketing campaign displayed a major increase in gains and ads performance while producing greater transparency than traditional methods. The test revealed a greater efficacy of 28% using Zilliqa (ZIL) smart contracts.
Due to the success of the trials the partners are looking to move to proceed to the second stage of the project which would incorporate payment protocols to publishers and include additional analytical metrics.
Zilliqa (ZIL) has proven with the success of this partnership that the blockchain is well equipped to handle smart contracts within the advertisement sector.
If PepsiCo takes up this solution on a wider scale, it would be great news for the digitoken and could see an increase in value for the coin. Zilliqa currently lies 48 positions in the list of top cryptocurrencies based on marketcap and it trades for $0.015-1 ZIL.
Zilliqa (ZIL) are currently in the final stages of moving its digital assets completely from ERC20 tokens to its own native token. The blockchain platform launched its mainnet in January as it looks to harness the potential as a smart contract blockchain platform.