financemagnates.com
The popularity of crypto fan tokens has increased rapidly in the last few months due to the growing adoption of digital currencies. Several leading sports clubs around the world issued fan tokens in 2021 due to a surge in demand. Recently, Paris Saint-Germain Football Club (PSG) signed Lionel Messi. The latest high-profile signing includes a large number of crypto fan tokens of PSG.
According to the recent press release issued by PSG, Messi received PSG fan tokens as part of the deal with the club. In 2018, PSG became one of the first football clubs in the world to partner with socios.com, a popular blockchain-based fan engagement platform, to explore unique ways to connect the club with the fans.
PSG also highlighted a significant surge in demand for its crypto fan tokens. The club mentioned that the trading volumes of $PSG fan tokens jumped above $1.2 billion in the days preceding the latest move. Created in 1970, PSG is the most successful football club in France.
Commenting on the recent announcement, Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said: “Fully embracing Socios.com and $PSG Fan Tokens has proved a massive success for the Club. We have been able to engage with a new global audience, creating a significant digital revenue stream.”
Crypto Fan Tokens
In January 2021, Socios.com collaborated with the Italian club AC Milan to launch the $ACM crypto token for fans. Recently, the blockchain-based platform also announced a partnership with Inter Milan and replaced Pirelli as the front-jersey sponsor of the Italian club. Commenting on the latest partnership with PSG, Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Paris Saint-Germain are reaping the rewards of their bold approach and I believe this could be the start of a new trend as Fan Tokens and Socios.com play an increasingly prominent role across sport at the very highest level.”
Crypto fan tokens have generated nearly $200 million for Socios.com partner clubs in 2021.