After Sale Of 11,000 Fake Wines, Vechain (VET)’S Mystory Could Heading For Another Top Wine Maker
Vechain (VET) – A report has declared that not less than three suspects have been apprehended by the Italian authorities over sale of over 11,000 forged wines of the renowned Antinori Toscana Tignanello wine in Italy, Germany and Belgium. An Italian news outlet, Wine Spectator, noted that the Vice president of Marchesi Antinori, Alessia Antinori, said the counterfeit wines were labeled as the 2009, 2010 and 2011 vintages of Tignanello with lesser wine quality.
Based on the sale of the fabricated wines, the Vice President added that Marchesi Antinori is making necessary effort to prevent reoccurrence of such incidence by implementing several anti-counterfeiting measures on their products.
“Starting with the 2013 vintage, we put the embossed logo [on the bottle]. With the 2015 vintage we added the embossed ‘Tignanello’ name and since 2016 we have been using a small label on the bottles to defend against counterfeiting,” Alessia said.
While Vechain (VET)–DNV GL’s co developed dApp, MyStory, was built to help uphold digital trust in the source of products, many have opined that the solution is actually what Marchesi Antinori needs to solve the glitch of the counterfeit sale of its products.
Truly, Vechain (VET)’s MyStory has proven itself beyond doubt in Italy’s wine industry with the adoption it got from three top notch wine makers in the country. The three wine makers, Ricci Curbastro, Ruffino Wines, and West Wind Wines, are using the technology to hand their customers the real history of a wine from grapes to bottle through scanning of QR codes on the bottles.
With Vechain’s sophisticated supply chain technology, MyStory illuminate the real image of products by revealing the characteristics, genuineness, origin, quality and more.
Even though the department of health at Italy’s national police in Florence and Cremona interrupted the diffusion of the product into the market by uncovered the fraudulent bottles, many claimed it isn’t sufficient. Also, due to the possibility of forgery, people flagged the embossed logo prescribed by the Vice president as being less potent when compared to faultless blockchain technology.
Thus, Vechain’s MyStory is a Sine qua non for Marchesi Antinori.
Antinori – Ruffino Wine Competition Could Bet Adoption Of Vechain (VET)’S Mystory
Since both Ruffino wine and Marchesi Antinori are one of the most rated wine makers in Italy, the two companies would likely be competitors. While Ruffino wine have adopted the blockchain technology, MyStory, to perfect the genuineness of its products, Marchesi Antinori would never want to be left out in cold especially due to the latest fabrication report.