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Jeff Zeller has been named by CryptoCom NFT as its Senior Director of NFT Partnerships and Business Operations, a PR from the exchange said on Wednesday. Zeller previously occupied senior positions at Sony Music and Apple and was the director of Entertainment Partnerships and Marketing at ESPN before joining the crypto firm.
New CryptoCom NFT Senior Director
The announcement shared with CryptoPotato informed about the hiring of Zeller, who came directly from ESPN. The company said it works in line with other protocols from the non-fungible token industry, which tapped former sports and entertainment executives.
NFTs continue to attract massive attention from people outside of the crypto landscape, as shown by the purchases from the likes of Eminem and the digital collection releases from Melania Trump.
CryptoCom’s NFT platform has been the brainchild of another former music industry executive – Joe Conyers III. The cryptocurrency company has since worked with notable names like CryptoComNFT, Aston Martin, Formula1, UFC, and Snoop Dogg to launch digital artwork.
“Joining CryptoCom NFT for me is the convergence of my personal interests as well as my career experience, and I’m grateful to Conyers, Gilad Rodkin, Steve Kalifowitz, Chris Yang, and the rest of the organization for the opportunity.” – commented Zeller on his new position.
How Will NFTs Boom?
With previous experience, including content property creation like Michael Jordan’s The Last Dance and 30 for 30, CryptoCom believes Zeller will bring the necessary background to take the firm’s NFT platform to another level.
Zeller will report directly to Conyers and will manage the launching and expanding of NFT programs with “key strategic partners,” informed the announcement.
Conyers, the head of CryptoCom NFT, expects non-fungible tokens to receive even broader adoption this year, after the impressive 2021.
“NFTs have presented creators a tremendous opportunity to better engage with fans across an array of industries but have been particularly successful in both the sports and entertainment arenas. As the technology continues to evolve and mature, so too will its uses – and Jeff’s experience in both industries is the perfect blend to help CryptoCom NFT expand our partnerships and take the platform to the next level.” – Conyers concluded.