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FTX Exchange Purchases Super Bowl Ad Slot for Crypto Promotion in NFL

source-logo  cryptoknowmics.com 27 October 2021 07:30, UTC

In accordance with a recently published report by Bloomberg, crypto exchange FTX has secured an advertisement spot in the National Football League (NFL), which is scheduled to be held in February 2022. As revealed, the exchange will be advertising for the first time during the Super Bowl LVI in order to reach out to mainstream football fans.

FTX Crypto Exchanges Secures Advertisement Spot at NFL

There is no denying the fact that the Super Bowl is the top rating TV Program of the year, and it solely accounts for 28 of the 30 highest rating broadcasts in the United States TV History.

The Founder and CEO of FTX Exchange, Sam Bankman-Fried, has made football one of the priorities within a marketing strategy that emphasizes sports as the fastest-growing customer base for the adoption of crypto. In addition to this, he said:

“There is no bigger, more mainstream event to share a message like that than the Super Bowl.”

Although the content that is going to be there in the advertisement or how much FTX paid has not been disclosed yet, it should be noted that the going price of NBC for an ad at the Super Bowl of the next year is $6.5 million. 

More About the FTX’s Partnerships

Back in the month of June, FTX crypto exchange secured a long-term partnership with Tom Brady, a seven-time Super Bowl champion, and Gisele Bundchen, a supermodel from Brazil that involved an equity stake in the firm and payment in cryptocurrencies for their services.

Along with this, it should be noted that FTX became the official sponsor of Major League Basketball in the month of June following the arrangement to name the Miami Heat’s home stadium in the month of March. 

Coinbase, a leading crypto exchange platform also followed the footsteps of FTX into sponsorships related to sports partnering with NBA and WNBA as the exclusive partner.

cryptoknowmics.com