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Binance has announced a multi-year partnership with the Italian football club Lazio. It will become the club’s main jersey sponsor to promote the launch of the Binance Fan Token Platform.
SS Lazio and new interactivity with Binance
The new platform is available to the public starting today, Wednesday 13 October 2021, with the LAZIO Fan Token issued through Binance Launchpad, aiming to take the team’s brand to the next level. The aim is to create a more meaningful engagement experience for the fans of the club, through unique rewards based on engagement, interactivity and gamification
The Lazio Fan Token (LAZIO) is the team’s official utility token, providing fans with a way to interact with the team. It will be available to Binance users via the Launchpad, and then on Spot, with credit card and P2P purchases.
Binance Fan Token is a type of utility token that serves to power the fan experience and connect teams and brands with their fans around the world. Holders of these tokens will be able to unlock unique “fan moments” through exclusive rewards such as one-off experiences, limited edition NFTs, exclusive voting rights on certain club decisions reserved for fans, and collectible badges.
SS Lazio, commonly known as Lazio, is one of Italy’s premier football clubs, founded in 1900 in Rome, Italy, and has collected many prestigious titles including two Scudettos, seven Italian Cups (Coppa Italia), three Italian Super Cups, a UEFA’s Cup Winners’ Cup and a UEFA Super Cup.
Lazio and emerging technologies
Lazio currently sits in sixth place in the rankings, on a par with Juventus, Atalanta and Bologna, with European champion Ciro Immobile among their key players. It is coached by Maurizio Sarri, who won the UEFA Europa League with Chelsea and a Scudetto with Juventus.
Over the years the club has hosted many world-class players, such as Roberto Mancini, Sinisa Mihajlovic, Diego Simeone, Alessandro Nesta, Miro Klose and many others. It currently boasts more than 1.5 million fans in Italy and a digital fanbase that exceeds 2.5 million followers on its social networks.
Lazio president Claudio Lotito said:
“Our agreement with Binance will allow us to extend our digital presence and connect with our fans and followers like never before. Engaging our fan base with emerging technologies and harnessing the reach of Binance opens up new horizons for our club’s brand activation and future support. With the help of Binance, we seek to bring S.S. Lazio fans who are around the world closer to the club. The LAZIO Fan Token truly brings our club’s players and their success closer to fans worldwide”.
Binance CEO and co-founder Changpeng “CZ” Zhao added:
“Sports fans can take advantage of this revolutionary fan-engagement and gamification solution in many exciting ways. Fans can collect Binance Fan Tokens and rare NFT offerings, enjoy exclusive voting rights on certain club decisions reserved for fans, unlock one-of-a-kind Fan Badges and rewards based on their level of engagement, collect signed merchandise and even meet their favorite teams in person. Binance Fan tokens are an exciting way for fans to engage more meaningfully with their favorite teams and offer opportunities for teams to really embrace their fans in return”.