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Bored Ape Yacht Club Lead Artist Set to Release Her New NFT Collection

source-logo  blockworks.co  + 3 more 03 December 2021 23:36, UTC

All Seeing Seneca, the lead artist behind non-fungible token collection Bored Ape Yacht Club, may not be a household name but her impact on the NFT world is undeniable. 

Seneca’s first step into the metaverse was with a character design project for Yuga Labs, drawing a bunch of disinterested-looking cartoon primates, a NFT collection that has amassed over $1 billion in trading sales since late April. Now, the New York-based artist is releasing another line of digital collectibles. 

“It went from nothing to nearly a billion-dollar empire. It’s still a bit surreal. It was just me drawing on my tablet,” she told Blockworks in an interview. “That experience alone led me to the exposure of Web3 and I’ve been learning every day since [then].”

Launched by four pseudonymous developers, the Bored Ape Yacht Club (BAYC) collection is a series of 10,000 NFTs, which holders commonly use as their profile pictures online. A single ape sold for $3.4 million at Sotheby’s auction house in October. Big names like Jimmy Fallon, Steph Curry and Post Malone have all purchased an ape. 

“I was getting into this new space and then suddenly saw everybody with my drawing in their profile pictures,” she said. “It took me a moment to process everything. The fun of the project for me was designing the ape. I’m glad so many people connected with that character, and saw themselves in the ape.”

Seneca, who was raised in Shanghai but born in New York, described herself as a “cross-culture kid” who “has been making art for as long as [she] can remember.”  She later attended Rhode Island School of Design. 

soooo BAYC achieved 24.4 mil at the @Sothebys auction. Bonkers. Go Apes.
To celebrate, I would like to share another sneaky image of concept art behind the project (:
Thank you to Yuga, Sothebys, and all the apes 🙈 #BoredApeYachtClub #BAYC #NFTartist pic.twitter.com/YtdCsgFxSR

— 👁 👁 👁 seneca (@allseeingseneca) September 17, 2021

Beyond the apes

Seneca is unveiling her new five-piece NFT collection at the ICONOCLAST art exhibition in Miami on Saturday, Dec. 4. 

The tokens will be minted on ethereum and hosted on the Web3 platform, The Internet Computer. Four of them will most likely be auctioned at Art Basel in Miami on Dec. 4 and the fifth is being held to potentially go to auction at Sotheby’s next year.

Despite the popularity behind her first NFT collection, Seneca said she still feels nervous about the reveal on Saturday. 

“[I’m nervous] because art is so personal. It’s like revealing a baby. I’m putting all my [feelings] into this project. [It’s] all my hard work,” she said. “That nervousness and determination behind the piece never goes away regardless of its commercial success.”

Seneca told Blockworks that she may release a third NFT collection next year, adding that “this debut at Art Basel is just the beginning of [her] work.”


blockworks.co

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