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So, Crypto.com partners with UFC in a ten-year deal worth $175 million.
Then, sources reveals that the deal is the UFC’s largest sponsorship deal to date.
Furthermore, the two announces the launch of official [UFC NFTs].
Of course, these will feature UFC-artwork, event posters, athlete profiles. Also, championship belts, avatars, artist collaborations, and mystery boxes.
More so, The collection of NFTs “UFC 268 Packs” will drop on November 4. Also, with the fight posters and belt designs will be on the upcoming event “UFC 268: Usman vs. Covington 2,”
Which of course, it will happen at Madison Square Garden (MSG) on Saturday.
So, The announcement notes the fans can get the NFTs “while supplies last.”
Additionally, Tracey Bleczinski, the UFC’s senior vice president of Global Consumer Products sees NFTs as great way for fans to connect with the brand.
“NFTs are an exciting expansion of UFC’s strong collectible marketplace and an…”
“innovative and authentic way for our passionate fans to stay connected to the UFC brand,”
More so, Bleczinski says in a statement.
Notably, Crypto.com fancies the UFC’s global fan base of over 625 million.
Also, The company is in partnership with the actor Matt Damon.
“UFC is the fastest growing sport in the world, and NFTs are simultaneously surging in…”
“popularity as fans look for new and unique ways to connect with the sport,…”
“the fighters and the broader UFC community,”
Lastly, Steven Kalifowitz, Crypto.com’s CMO concludes.
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