coindesk.com
Boardroom, a sports media company created by NBA megastar Kevin Durant and his investment firm Thirty Five Ventures, has agreed to a two-year partnership with Dapper Labs, the companies announced Wednesday. Terms of the deal were not disclosed.
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Dapper Labs, the creator of the popular basketball collectible platform NBA Top Shot, said the deal includes a creative development role for Durant to curate and create NBA Top Shot Moments and video content.
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Boardroom said the partnership will lead to giveaways, spotlights around key Moments, fan-to-fan trading and behind-the-scenes video content.
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Durant was one of many NBA stars, including Michael Jordan, who invested in a large funding round for Dapper back in March.
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“From the moment we met with Kevin and [Thirty Five Ventures co-founder Rich Klein], it was clear that we shared a passion to bring fans closer than ever and in the most epic ways to their favorite athletes,” said Roham Gharegozlou, CEO of Dapper Labs. “As KD continues to put his stamp on game-changing moments, we’re able to offer fans access to him in entirely new ways and cement NBA Top Shot’s place at the center of the fan experience.”