cryptoknowmics.com
Huobi Global, a leading cryptocurrency exchange with a strong presence in the Asian market has announced the official launch of its Lunar New Year campaign dubbed 'Prime Fest: Tiger Year'. Based on the moon cycles, Lunar New Year is particularly celebrated in East Asia, influenced by the Chinese New Year and the Chinese Calendar. Starting today till Feburary 14, 2022, the campaign aims to support the development of metaverse technology which incorporates- augmented reality, virtual reality, 3D holographic avatars, video, and other means of upcoming technological innovations. To promote the campaign, the exchange is rolling out $100 million in prizes and rewards, including access to new metaverse token listings under Primelist, high-yielding asset management products under PrimeEarn, and special blind box draws under PrimeBox. Participants are also invited to register for DIDs or decentralized identifiers including personalized virtual identities in the metaverse where they will be eligible to win unique tiger-themed NFT avatars. Huobi's DIDs provide an access point between Web2 and Web3 for an easy entry into the metaverse, including recording and verifying all information and activity on blockchains with security, ownership, and interoperability. Huobi's NFT platform launched its own DIDs last year to give select users access to exclusive NFT releases, airdrops, and other special benefits. Commenting on the development, Huobi Co-founder Du Jun, said:
"Our emphasis on the metaverse reflects our intentions to provide a more fun and unique crypto experience. We're not just another spot trading exchange. We pride ourselves on our diverse set of products and services, and the promotions we run are designed to gamify the trading experience and make it more fun."
Huobi has been supporting GameFi and metaverse projects through its numerous investments. In September 2021, the crypto exchange’s dedicated investment arm, Huobi Ventures set up a $10 million fund to invest in early-stage GameFi projects that integrate blockchain gaming with DeFi mechanisms.