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KuCoin introduces social trading features to bring crypto to masses | Invezz

invezz.com 22 October 2021 01:17, UTC
Reading time: ~2 m

Global leading cryptocurrency exchange KuCoin (KCS/USD) has introduced a number of social trading features on its mobile app to meet rising user demand, especially from newcomers, Invezz learned from a press release.

A special space called KuCoin S will contain these features. Select users can experience new functions here before they launch on the app.

KuCoin is one step closer to realizing its long term vision

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This development is aligned with the exchange’s long term goal of bringing crypto to the masses. By exploring the crypto sector since its emergence, KuCoin has gained great insight into the barriers of entry to outsiders. KuCoin CEO Johnny Lyu commented:

Most practitioners in the crypto industry were focusing on building better tools to improve the interaction between humans and protocols. Therefore, the lack of interactions between users has led to the increasing educational costs and slow pace of popularization of the industry, hence creating obstacles for mass adoption.

Social trading features will make trading easier

The new features will not only make crypto trading easier at different levels, but also help KuCoin become the biggest social trading platform in the industry.

KuCoin S will give users access to current crypto news feed with AI-based algorithms, new listings, and crypto gems.

They will also be able to interact with KOLs or community leaders, learn from others’ trading experience and strategies, and discuss trending crypto topics.

Alleviating investment decisions

The new features will also alleviate the process of making investment decisions by enabling quick buy, copy trading, portfolio check, and more.

The exchange also improves the overall UI to adapt to the new social feature for Generation Z better. Inspired by the theme of futurism, the exchange upgraded its graphics, colors, and interface elements.

KuCoin integrates the node concept to the new visual as a crucial part of the blockchain world. This reflects the social feature because each node is connected, yet independent from all the others.

Only invited users can access social trading features for now. Later this year, they will be available to all users.

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