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KuCoin is Introducing New Social Trading Features Designed to Enrich User Experience


coincodex.com 22 October 2021 00:55, UTC
Reading time: ~2 m

Key takeaways:

  • KuCoin is integrating social trading features into its trading platform to make cryptocurrency investing a more engaging experience
  • The new upgrade brings an overhaul to the user interface, with new core features and a streamlined user experience
  • New features will be available to all KuCoin App users later this year

KuCoin, one of the leading cryptocurrency exchanges, has unveiled exciting social trading features tailor-made for its mobile app. KuCoin is lowering the barrier of entry for crypto newcomers and is trying to remove obstacles that are hindering the mass adoption of digital currencies.

KuCoin is bringing crypto to the masses with KuCoin S

As a long-time major player in the cryptocurrency space, KuCoin has an in-depth understanding of the industry and possesses intimate knowledge of what is preventing people from embracing digital assets in greater numbers. KuCoin CEO Johnny LYU is convinced that the blockchain sector needs a better-developed community element, which would allow users to more easily interact with each other.

In order to fill the void, KuCoin is launching a new service called KuCoin S, where users can share their investing ideas, discuss trading preferences, and gain key investment advice from senior traders and community leaders.

KuCoin CEO Johnny LYU talks about the importance of making the cryptocurrency space more community driven:

“Most practitioners in the crypto industry were focusing on building better tools to improve the interaction between humans and protocols. Therefore, the lack of interactions between users has led to the increasing educational costs and slow pace of popularization of the industry, hence creating obstacles for mass adoption.”

Additionally, KuCoin S is introducing a streamlined user interface, allowing users to make efficient investment decisions more easily with features such as fast buy, portfolio check, copy trading, and more. KuCoin also overhauled its graphics design with futuristic interface elements and color choices in an effort to better suit the needs of Generation Z.

At the moment, new social trading features are accessible only to invited users. KuCoin plans on making the KuCoin S feature set available to all users later in the year.


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