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Southampton Football Club has signed a new sponsorship deal with cryptocurrency-based betting operator Sportsbet that includes an option of being paid performance-based bonuses in Bitcoin.
In its announcement, the Premier League club says that it will be able to take advantage of "the high-growth currency":
The deal is the biggest sponsorship agreement in the club’s history and also includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season, allowing the club the opportunity to take advantage of the new, high-growth currency if it feels it will bring significant future benefits.
Crypto permeating the sports industry
Cryptocurrencies have already proliferated the football industry. Last year, Catalan soccer club FC Barcelona launched its own token for boosting fan engagement.
Things are no different across the pond. In late December, NFL player Russell Okung started receiving half of his salary in Bitcoin while seven-time Super Bowl winner Tom Brady is launching his own NFT company.