How Big Data Is Responsible For Advance Mobile App Development?
Mobile apps hold the key to most digital interactions and activities now and naturally apps deal with a bigger volume of digital data than all other digital channels. This is why Big Data dealing with the potential of data-driven analytics can be a promising frontier for mobile app development.
These days several Big Data tools and solutions emerged to help mobile apps with the most sophisticated data-driven analytics. For a mobile app development company, these tools brought the ease of incorporating the power of data analytics within mobile apps. Some of these Big Data tools that made a great impact on mobile app development include Cloudera, Hadoop, Spark, Hive, Tableau and several others.
Understanding the impact of Big Data in Mobile App Development
While some apps receive overwhelming success, others just lag behind. While some unfold resounding opportunities for businesses through their sophisticated user experience, there are several others that fail to deliver a similar satisfactory user experience.
Well, this is where data-driven strategies can play a big role in bridging the gap between successful and not so successful apps. When you are considering how to create an app from scratch, having an understanding of the impact of Big Data analytics for apps is important.
Here we are going to explain the ways Big Data can impact mobile app development in major ways.
Meeting User Requirements
The most assured way big data can make a great impact on mobile app development is by meeting the user requirements. One can have a very insightful analysis of the user needs to be based on data, but here quality of data also plays a big role.
Big Data analytics allows the collection and analysis of data in a meaningful way to deliver companies truly unique, effective and important insights. Since big data analytics tools leveraged through mobile apps helps businesses analyse the user preferences and intent more deeply, they can easily tweak the app user experience that can push sales and business conversion.
Real-Time Access to Data
It is already well known that the user requirements are constantly changing, opening bigger scopes of changes almost every day and every moment. Naturally, businesses that function in a customer-centric manner need to keep a close tap on these evolving changes in the preferences of the customers and trends.
This is another area big data can really help a business in having a close tap on the fast-changing customer needs, preferences and market trends by providing real-time data-driven analytics.
Delivering User Experience Insights
Throughout all these years, mobile apps experienced exponential growth as businesses have embraced apps as their most preferred digital platforms to help their brands get in touch with the audience and ensure easy interactions with them. But for apps to be successful, user experience stands to be the single most important factor.
Question is, how do you know where your apps fall short of a satisfactory user experience? How can you know where a few changes can really bring your app on track in terms of a really engaging user experience? Well, knowing these data analysis and going deeper into the in-app user behaviour data. Big Data analytics by bringing you the most relevant insights corresponding to these queries can offer you the best actionable insights regarding the app user experience.
Through an in-depth app analysis, app developers can incorporate a lot of features and app pages that users are more likely to resonate with. This is why mobile app developers are now focusing more on data-driven decision making regarding the app features and user experience attributes.
More Personalised User Experience
Thanks to big data, an app can provide a more personalised search function based on user intent and preferences. Big Data analytics will also help to make the app onboarding experience more user-centric and least confusing. An app can offer a more context-aware user experience based on data-driven insights.
Based on data-driven insights on the user's purpose, objectives, context and intent you can offer each user a specific mix of features and content that are more essential and meaningful to them. In this way, you can personalise the user experience and make it more engaging.
Great for Marketing Strategies
Another big way Big Data can make a positive impact on mobile app development is in creating the right marketing strategies for the apps. Big Data analytics helps collect a lot of user data such as likes, dislikes, user requirements, expectations and many others. Through the analysis of all this data, an app business can create the right marketing strategy driving better results.
Since for marketers to use an app effectively and engagingly, user-specific personalisation is very important, data-driven insights on user context, preferences and constraints can really make a great impact. From sending highly personalised push notifications to offering in-app purchase options based on individual context and intent, data-driven insights incorporated into a marketing strategy can really have a huge impact.
Big Data Analytics is key to the success of top apps
Here we must mention the role of big data analytics in shaping the success stories of many world-leading mobile apps across the niches. Some of the common examples of successful apps using Big Data analytics include names like Amazon, Starbucks and Uber.
Amazon for its e-commerce app used Big Data analytics for knowing the user intent and predictive insights on user behaviour. This helps them to make recommendations that users are more likely to prefer. Uber uses Big Data analytics for real-time traffic analysis, estimating travel time, cost analysis and many others purposes. Starbucks uses Big Data to determine the business potential of a locality before opening its stores.
Mobile apps continue to get the impact of the latest and cutting edge technologies sooner and faster than all other digital platforms. Naturally, Big Data made a huge impact in the mobile app space in such a quick time. As things stand, this impact is far from getting faded anytime soon.
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