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Coca-Cola Launches Its First NFT Collection


Anna Martynova

Coca-Cola has announced the launch of its first NFT collection to mark International Friendship Day. The company partnered with OpenSea to auction tokenized collectibles. The auction will start on July 30 and will last for four days.

Coca-Cola and NFT designer Tafi have created a series of digital art objects dedicated to the themes of "friendship" and "togetherness." The collection consists of four multisensory NFTs, a friendship box, a Coca-Cola bubble jacket, a sound visualizer, and a Coca-Cola friendship card.

Coca-Cola also announced that the proceeds from the auction will be donated to Special Olympics International, the world's largest sports organization for children and adults with mental and physical disabilities. Special Olympics International has partnered with Coca-Cola for over 50 years.

Image: Ledger Insights


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