NAGA Group has partnered with the German iconic football club Borussia Dortmund (BVB). The sponsorship deal will give NAGA exclusive rights to the BVB Partner logo but also position its brand in front of millions of football fans at Signal Iduna Park, Borussia Dortmund's home ground.

Expanding Brand Awareness

According to a statement by the company, the deal covers the current and upcoming Bundesliga seasons. Naga will display its brand on LED advertising boards during the clubs home matches, with the aims of capturing the attention of football fans.

Commenting about the new partnership, Octavian Patrascu, the CEO of The NAGA Group, said: “We are excited for the opportunity to sponsor Borussia Dortmund, a club that shares our ambition and commitment to a journey of continuous growth and success.”

“This partnership allows us to align our brand with a community-driven team and bring our innovative financial platform and services to ambitious fans interested in the capital markets, who share our drive for success.”

This partnership followed NAGA's merger with Key Way Group, a move that has strengthened its position in the global fintech market. With Germany being a core market, NAGA aims to leverage this sponsorship to reach new target audiences both domestically and internationally.

Additionally, the agreement allows the company to feature Borussia Dortmund players in branding materials. NAGA is a German fintech company that has developed a SuperApp designed to unify various financial services, including social trading, stock investing, and crypto transactions.

Expect ongoing updates as this story evolves.