Kraken has appointed Alex Mehrdad as the new General Manager for Canada. In its statement today (Wednesday), the company said that this transition follows a remarkable year of growth under Mark Greenberg’s leadership, who is now set to head Kraken’s newly established Asset Growth and Management division.

Mehrdad’s New Role

With a background in management consultancy and fintech startups, Mehrdad has been instrumental in doubling the company’s Canadian monthly transacting users this year. His new mandate will focus on further expanding Kraken’s footprint in Canada and enhancing the crypto experience for local clients.

Commenting about the appointment, Mehrdad said: “I am excited to lead this vital next phase of our Canadian expansion story. We have established a compelling offering for our local clients and are now one of the largest crypto employers with over 250 Krakenites across Canada. I am committed to reducing barriers to financial freedom through cryptoassets for Canadians.”

Greenberg has been promoted to head the Asset Growth and Management division. Over the past year, Greenberg has reportedly doubled the size of Kraken’s Canadian business and navigated complex regulatory processes to enhance customer protections and access to crypto products.

Asset Growth and Management

Greenberg remarked: “I’m proud of our rapid scaling in Canada and the increased use of crypto among Canadians. My new focus will be on helping clients build robust crypto portfolios and leverage innovative opportunities in the asset class. Alex has been a key player in our success and is well-positioned to lead Kraken’s next growth phase in Canada.”