coincodex.com
Key takeaways:
- Prominent crypto analyst and marketing specialist Dan Held is joining Trust Machines as an advisor
- Held will focus on developing Trust Machines’ growth strategies and growing the marketing department
- Trust Machines is a crypto startup aiming the create the largest ecosystem of Bitcoin apps and unlock trillions in value by doing so
Former Director of Growth Marketing at Kraken Dan Held to help scale the Trust Machines team
Trust Machines, a crypto startup aiming to bring decentralized finance (DeFi), decentralized autonomous organizations (DAOs), and non-fungible tokens (NFTs) to the Bitcoin blockchain, has announced the expansion of its core team with prominent Bitcoin advocate Dan Held.
Held is a former Director of Growth Marketing at Kraken, former Director of Product for Blockchain.com, and an avid crypto analyst with over 600,000 followers on Twitter. Held will help Trust Machines scale its operations and build growth strategies in an advisor role.
Trust Machines CEO Munneb Ali commented on the hiring of Dan Held in a statement:
“Dan has an amazing ability to simplify complex concepts and reach large audiences. We're seeing a revival of Bitcoin builders culture and Dan's work with us on growth marketing can help accelerate the adoption of Bitcoin layers and unlock productive capital through Bitcoin apps.”
Held said he is “thrilled” about joining the Trust Machines team as an advisor and added that the startup is “uniquely positioned” to unlock trillions in value via DeFi applications on the Bitcoin chain.
The hiring of Held comes roughly three months after the company hired Binance.US’ former Head of Exchange, Rena Shah, and former coms lead at Lolli, Aubrey Strobel, to build a Web3 ecosystem on Bitcoin.
Trust Machines is building the Web3 infrastructure on Stacks, a programming framework that is designed to bring smart contract functionality to Bitcoin.
In February, the company announced it has raised $150 million in a funding round that saw participation from Breyer Capital, Digital Currency Group, GoldenTree, Hivemind, and Union Square Ventures to build the “largest ecosystem of Bitcoin applications.”