The Anticipated Bitcoin Post from Big Bull Michael Saylor Has Arrived, but There’s Some Confusion

Strategy Chairman Michael Saylor has heightened expectations of renewed activity in the company’s Bitcoin reserves by posting a new $BTC image on his social media account.

Saylor shared a screenshot of Strategy’s Bitcoin holdings, asking, “What’s next?” Saylor is known for making similar posts in the past, often a day before the company’s official announcements regarding $BTC transactions.

However, Strategy’s recent trading history suggests that the post in question may not necessarily indicate a new $BTC purchase. The company has sold Bitcoin following some of Saylor’s posts, while at other times it has kept its reserves unchanged.

As of July 19, 2026, Strategy holds a total of 843,775 Bitcoin. The current value of the company’s $BTC reserves is estimated at approximately $54.45 billion, while the total cost is recorded as $63.83 billion.

Strategy’s average cost per $BTC is $75,653. Based on current prices, the company’s unrealized loss on its $BTC position is 14.70%, equivalent to approximately $9.38 billion.

*This is not investment advice.