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Nature’s Miracle became the first firm to hold $XRP as a core treasury asset, and not just as a test.
- Nature’s Miracle adopts $XRP as its treasury reserve.
- The company will acquire up to $20M in $XRP
- Funding will come from an equity sale to GHS Investments
$XRP ($XRP) has gained significant recognition from the corporate sector. On Wednesday, July 23, Nature’s Miracle Holding Inc. announced the establishment of a corporate $XRP treasury with up to $20 million in assets. The company will fund this acquisition through equity financing from GHS Investments, based on a Form S-1 registration that has been approved by the SEC.
The move made Nature’s Miracle the first company to rely on $XRP as a core treasury asset. James Li, CEO of Nature’s Miracle, explained that the passage of the GENIUS Act opened a new opportunity for digital assets. With more companies using digital assets in their corporate treasuries, the firm sees an opportunity for $XRP.
“We see the huge potential of $XRP as it improves the speed and reduce the cost of cross-border payments. Many established financial institutions, like Banco Santander and American Express, are already involved with $XRP. We believe that the adopting of an $XRP Treasury program will benefit our shareholders and the Company,” said Li.
$XRP, $ETH gain attention as Bitcoin treasury alternatives
The vast majority of firms that hold crypto treasuries favor Bitcoin (BTC), as both a hedge against inflation and geopolitical risk. However, an increasing number of companies are exploring alternative assets. One of the assets that’s gaining attention is Ethereum ($ETH), with advocates promoting it as “digital oil,” an asset powering the DeFi sector.
$XRP is positioned at the center of Ripple’s ecosystem, with a focus on institutional cross-border payments. This makes it a potentially attractive asset for institutional investors who are betting on the growing utility of blockchain payments for corporate clients.