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The second-largest meme coin, Shiba Inu, has partnered with Welly’s, a fast-food brand in Italy. This is a major move for Shiba Inu, whose team is working hard to ensure the meme coin can gain real-world use cases.
Shiba Inu plans to work with the Italian restaurant to offer users healthy and fast food options. The two also have plans to grow their global presence.
A Shiba-Inu themed restaurant
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The creator of Shiba Inu, Shytoshi Kusama, noted that the meme coin had chosen to work with Welly’s because the latter’s values are similar to those of the Shiba Inu community. According to the Shiba Inu developer, the meme coin did not want to work with,
Huge centralized conglomerates that are con-agriculture and known for selling food that is harmful, subpar and possibly poisonous.
Welly’s seeks to benefit from this partnership by increasing its clientele base. Currently, the restaurant has only one store in Naples. However, it plans to open new locations over the coming years. The two brands plan to boost their brand awareness globally through this initiative.
The Welly’s store has already been converted into a Shiba Inu themed joint. The decorative process of integrating a Shiba Inu theme into the restaurant took only one week, with the SHIB logo being displayed across the store.
The restaurant will also accept payments in the Shiba Inu cryptocurrency. The two parties have also stated that they will consider integrating Dogecoin payments in the future. This is a surprising move as the SHIB community have constantly rallied for the meme coin to be a Dogecoin killer.
Crypto-themed restaurants
The cryptocurrency market has received much attention over the past year, and the sector has presented an ideal marketing strategy for firms that want to attract crypto-savvy clients.
The Crypto Street Restaurant in Clearwater Beach in Florida has joined the crypto craze. The restaurant opened in December 2021, and it features menu items inspired by crypto terms. Some of the items on the menu include DeFi Caesar Salad, Shiba Shrimp cocktail and the Bitcoinana split. The restaurant also has wall art such as Ethereum and Bitcoin logos and a rocket headed to the moon.